Hillel Glazer
Excellence Or Mediocrity. You're A Commodity If.... And What to do About It.
Are you struggling to win proposals? Told your price is too high? Looking at your bare pipeline and wondering where'd everybody go? Well, if you're paid for what you know and what you can do, and this sounds like you, welcome to the commodity black hole.
Many people who sell/provide a service for a living (i.e., get paid for time and effort rather than a packaged product) allow themselves to get sucked into a black hole and they don't even realize it -- even after it's too late. What's the black hole? It's the obscurity and lack of respect that comes with being treated as a commodity.
Too many folks don't even "get" why this is bad. Well, it's not really "bad" -- unless you want excellence, growth, and doing very great things.
Being a commodity quickly devalues work and worth. The lower the value and worth of the work, the less sustainable (let alone growable) the business.
Speaking from personal experience, in 5 minutes or less, learn what it takes to avoid the black hole, turn things around if you're in one, and never get sucked into it ever. You have a choice: Excellence or Mediocrity.
About Hillel Glazer:
Hillel is a work-from-home husband and dad of four, founder, Principal & CEO of Entinex, Inc. an eight year old consulting firm in an obscure field whose competition is shrinking the pie for everyone in the industry causing widespread commoditization due to their inept business handling, poor customer service, and lack of differentiation. Against this and many other odds, Hillel built a thriving internationally recognized consulting business by profoundly ignoring two decades of experience by hundreds of others who went before him, and is eating their collective lunches.
